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Episodes
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
https://www.amazon.com/Pathway-Purpose-Irresistible-Corporate-Cultures/dp/1649909233
Do your employees approach each day with a want to or have to mindset? What might be possible if they embraced their jobs as a noble calling? What if they found the workplace to be irresistible, and therefore, "unleavable?" In Pathway to Purpose, service excellence expert Jamey Lutz unveils time-tested strategies that have helped transform once good companies into truly exceptional ones. At the heart of every world-class culture is a team of inspired employees who are committed to accomplishing something far greater... together, than they could ever accomplish alone.
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience
In Atlas of the Heart, Brown takes us on a journey through eighty-seven of the emotions and experiences that define what it means to be human. As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances—a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection.
Over the past two decades, Brown’s extensive research into the experiences that make us who we are has shaped the cultural conversation and helped define what it means to be courageous with our lives. Atlas of the Heart draws on this research, as well as on Brown’s singular skills as a storyteller, to show us how accurately naming an experience doesn’t give the experience more power—it gives us the power of understanding, meaning, and choice. Brown shares, “I want this book to be an atlas for all of us, because I believe that, with an adventurous heart and the right maps, we can travel anywhere and never fear losing ourselves.”
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Monday Mar 28, 2022
Monday Mar 28, 2022
https://www.amazon.com/Mind-Hack-Marketing-Customer-Psychology-Breakthrough/dp/B09MLVD5XQ
Every day, millions of businesses are sabotaging their own results and cheating themselves out of huge profits by violating a simple rule of marketing – relevancy. Relevancy with your market is critical for the success of your business. Without it, you’ll struggle with low engagement, poor sales, people unsubscribing from your list and marking you as spam, and campaigns which fail to give a good return on ad spend.
Marketing shouldn’t be so hard! Mind-Hack™ Marketing reveals the inner secrets of how to emotionally connect with your ideal customers and gives you a blueprint for successfully moving a stranger into a repeat customer and raving fan. You’ll learn how getting inside the mind of your potential customers can radically increase your sales without increasing your ad spend. By understanding what makes your customers tick, you'll be able to create customer-specific ad campaigns, marketing funnels and unique customer journeys based on their needs. Here's what you'll discover inside Mind-Hack™ Marketing: Mind-Hack™ Method – Travel into the mind of your potential customers by understanding the psychology of buying behaviour and create emotionally driven campaigns that dramatically improve sales. Continual Sales Loop - Learn multiple ways in which you can sell the same product or service to your audience without burning out your list. Perpetual Profit System - From your ads to your sales funnels, your content to social media, learn how to create a powerful system that continuously converts and makes you money even while you sleep!
Mind-Hack™ Marketing is based on Arfa’s signature Mind-Hack™ Avatar workshop where she personally teaches business owners how to translate customer psychology into breakthrough sales over two intense days. “Having generated over $30m in sales in the last few years selling information courses using marketing funnels, I know first-hand how important understanding your market is – something Arfa does extraordinarily well in Mind-Hack™ Marketing.
Saturday Mar 26, 2022
Saturday Mar 26, 2022
Interference in American elections. The sponsorship of extremist politics in Europe. War in Ukraine. In recent years, Vladimir Putin’s Russia has waged a concerted campaign to expand its influence and undermine Western institutions. But how and why did all this come about, and who has orchestrated it? In Putin’s People, the investigative journalist and former Moscow correspondent Catherine Belton reveals the untold story of how Vladimir Putin and the small group of KGB men surrounding him rose to power and looted their country.
Delving deep into the workings of Putin’s Kremlin, Belton accesses key inside players to reveal how Putin replaced the freewheeling tycoons of the Yeltsin era with a new generation of loyal oligarchs, who in turn subverted Russia’s economy and legal system and extended the Kremlin's reach into the United States and Europe. The result is a chilling and revelatory exposé of the KGB’s revanche―a story that begins in the murk of the Soviet collapse, when networks of operatives were able to siphon billions of dollars out of state enterprises and move their spoils into the West. Putin and his allies subsequently completed the agenda, reasserting Russian power while taking control of the economy for themselves, suppressing independent voices, and launching covert influence operations abroad. Ranging from Moscow and London to Switzerland and Brooklyn’s Brighton Beach―and assembling a colorful cast of characters to match―Putin’s People is the definitive account of how hopes for the new Russia went astray, with stark consequences for its inhabitants and, increasingly, the world.
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Friday Mar 25, 2022
Friday Mar 25, 2022
Richard Koch is a former management consultant, entrepreneur, and writer of several books on how to apply the Pareto principle (80/20 rule) in all walks of life. Richard has also used his concepts to make a fortune from several private equity investments made personally. Richard’s investments have included Filofax, Plymouth Gin, the Great Little Trading Company and Betfair. Previously he had been a consultant at Boston Consulting Group and later a partner at Bain and Company, before leaving to start management consulting firm L.E.K. Consulting with Jim Lawrence and Iain Evans.
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Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
https://www.amazon.com/Girl-Elevated-steps-empower-adolescence-ebook/dp/B09R1YX9H8
How do we support young teen girls through the challenges of growing up and the tricky years of adolescence? How can we help them unleash their power? Many tween and teen girls are struggling with low self-esteem, anxiety and confidence issues, particularly if they have a difference of some kind. Girl Elevated provides accessible tools and strategies to help girls develop five key superpowers for the years ahead and become strong, confident young women.
Understand how to give girls: Resilience strategies to tackle physical and mental adversity and realise the positive power of failure and challenge The ability to understand and manage their own and others’ feelings by developing emotional intelligence skills.
The capacity for empathy and kindness to support themselves and build healthy and respectful relationships and friendships The values and self-confidence to recognise and break the cycle of self-doubt and insecurity and fully accept themselves
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Monday Mar 21, 2022
Monday Mar 21, 2022
From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued--company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels. Many leaders are convinced they have an open environment that encourages employees to speak up and are shocked when they learn that employees are holding back.
Employees have ideas and want to be heard. Leadership wants to hear them. Too often, however, employees and leaders both feel that no one cares about making things better. The disconnect typically only widens over time, with both sides becoming more firmly entrenched in their viewpoints. Becoming a courageous culture means building teams of microinnovators, problem solvers, and customer advocates working together.
In our world of rapid change, a courageous culture is your competitive advantage. It ensures that your company is “sticky” for both customers and employees. In Courageous Cultures, you’ll learn practical tools that help you: Learn the difference between microinnovators, problem solvers, and customer advocates and how they work together. See how the latest research conducted by the authors confirms why organizations struggle when it comes to creating strong cultures where employees are encouraged to contribute their best thinking.
Learn proven models and tools that leaders can apply throughout all levels of the organization, to reengage and motivate employees. Understand best practices from companies around the world and learn how to apply these strategies and techniques in your own organization. This book provides you with the practical tools to uncover, leverage, and scale the best ideas from every level of your organization.
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Friday Mar 18, 2022
Friday Mar 18, 2022
One of the most dynamic and globally recognized entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness, and human connection are aligned. Along the way, Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.
Will Smith’s transformation from a West Philadelphia kid to one of the biggest rap stars of his era, and then one of the biggest movie stars in Hollywood history, is an epic tale—but it’s only half the story. Will Smith thought, with good reason, that he had won at life: not only was his own success unparalleled, his whole family was at the pinnacle of the entertainment world. Only they didn't see it that way: they felt more like star performers in his circus, a seven-days-a-week job they hadn't signed up for. It turned out Will Smith's education wasn't nearly over.
This memoir is the product of a profound journey of self-knowledge, a reckoning with all that your will can get you and all that it can leave behind. Written with the help of Mark Manson, author of the multi-million-copy bestseller The Subtle Art of Not Giving a F*ck, Will is the story of how one person mastered his own emotions, written in a way that can help everyone else do the same.
Few of us will know the pressure of performing on the world's biggest stages for the highest of stakes, but we can all understand that the fuel that works for one stage of our journey might have to be changed if we want to make it all the way home. The combination of genuine wisdom of universal value and a life story that is preposterously entertaining, even astonishing, puts Will the book, like its author, in a category by itself.
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Tuesday Mar 15, 2022
Friday Mar 11, 2022
Friday Mar 11, 2022
https://calendly.com/bestbookbits1/15-minute-bestbookbits-book-marketing-consult-clone